“Strategic Business Development with Europe” IAE LYON University of Lyon Business and Management School 21 June to 2 July 2010 The International Summer Business Program offered at the I.A.E Lyon originally combines management courses and real company case studies over a two-week period in Lyon. It is targeted at international participants - MBA students, executives and Master students - who want to obtain an insight in strategic business development, with a comparative approach of the international business environmentand an input by both academics and practitioners. The ISBP has been successfully running at the I.A.E Lyon for more than 20 years. It was redesigned last year to focus on Strategic Business Development with Europe in order to expose students to how successful international businesses have established themselves in Europe and how companies can likewise expand successfully from Europe to international markets. The program includes 60 hours of graduate courses in Management along with company visits, concrete case studies and cultural activities. Participants are required to take all courses offered: - European Strategic Development - Cross Cultural Management - European Marketing - Specifics of European Corporate Cultures ••• BENEFITS TO PARTICIPANTS: The chance to be part of an International Management Program organized by the I.A.E Lyon, the largest University School of Business & Management in France. The I.A.E Lyon is strongly internationally minded: a vast network of 165 partner universities in 36 countries for exchanges of students and faculty staff, international dimension of programs, strong international visibility with EPAS (attributed to the M.Sc. In International Management) and EDUNIVERSAL ranking. The unique opportunity of being part of a multi-cultural classroom, with executive MBA students from international Business Schools and a mix of European and international students. Participants are given the chance to start to initiate international business networks. Over the years, the program has included participants such as MBA students from the Carlson School of Management, Minnesota (USA), the Faculty of Management Studies, New Delhi (India). The opportunity to study real-based company case studies with business site visits organized to international Lyon-based companies. The program is based on practical application of business concepts to real company problems and projects. The chance to live a truly international experience in the historic and beautiful city of Lyon. ••• THE CULTURAL ACTIVITIES: A guided tour of Pérouges – an authentic medieval village a few kilometers away from Lyon. A traditional French Dinner, planned at a French Family’s home (for international participants). A welcome party cocktail hosted by the Dean of the I.A.E Lyon at the beginning of the program. A guided tour of Lyon at the beginning of the program to create group dynamics. These simple and genuine contacts allow participants to be immersed into French culture and to discover different ways of life and local traditions. ••• WHY LYON? Located at the heart of the European Union, Lyon is France’s largest city after Paris and home to over 1 700 000 inhabitants. At the confluence of the Saône and Rhône rivers, Lyon has been listed as part of UNESCO’s World Heritage since 1998. Lyon was ranked by Reader’s Digest in 2007 as the 7th most liveable city in the world. Its Gallo Roman heritage, its Italian architecture and cosmopolitan population testify to the city’s openness to multiple influences. Today, life goes on in Lyon’s historical centre, with its restaurants, shops, cultural sites, opera house, numerous theatres, museums, cinemas, parks. Known for its tradition for excellence in food, it is often cited as the gastronomical capital of France. Excellent rail and air transportation make Lyon a convenient departure point for travel to the Alps ski resorts, the South of France, Paris and other European countries (such as Italy, Switzerland and Spain). The quality of life and high level of higher education programs on offer, combined with a dynamic and growing economy, makes Lyon one of Europe’s most attractive academic and economic centers. Lyon stands out as a genuinely international university town with its four universities and twenty “grandes écoles” or national graduate schools, and has implemented a policy of strong integration between the academic, research and business world. Lyon is the capital of the Rhône-Alpes region and France’s top region for international companies: • Ranked as the 6th highest GDP in Europe (Eurostat 2005). • 1 500 decision centers of companies are set up in the Lyon region, including Sanofi Aventis, bioMérieux, Groupe Seb, Renault Trucks (world headquarters), Bayer CropScience, JTEKT, Scotts International (European headquarters). • International institutions: Interpol, Euronews, the International Cancer Research Center, the WHO, one of only two bio-safety level-4 laboratories in Europe, 70 consular representations. • International renowned events such as BioVision (The World Life Sciences Forum), the International Vaccine Convention, Pollutec (The International Trade Show on the Environment), SIRHA and others ••• WHAT THEY THINK? • “Besides being a thorough program for Europe and Rhone-Alpes, it gave new insights into marketing, European strategy and cross-cultural sensitivity building” • Exposure to international students and professors • Mix of students, global focus, network with international students • Practical application of business concepts to real company problems / projects • Opportunity to work with companies on cross-cultural teams • Learning about different industries and European developing strategies • Great Cultural experience	TUITION AND FEES 250 € for Master's pre-experience students 1 200 € for participants in continuing education 600 € for job seekers > Application Deadline: 31 May 2010   Any enquiries are to be addressed to Catherine Vulcain
IAE Lyon - University of Lyon Business & Management School Université Jean Moulin 6 cours Albert Thomas • BP 8242 • 69355 Lyon Cedex 08 (France) Tel : (33) 04 78 78 76 27 • Fax : 04 78 78 70 81 • http://iae.univ-lyon3.fr Photos : DAVM Lyon 3